Sales and Marketing.
Maxxcap Group is
the sales consulting firm who will help you increase sales revenue and gross
profit. How? Our plan for you is two fold; create a customized sales driven
marketing strategy and execute it to the fullest extent. Your program will
include: market analysis, sales strategy development, and customized sales
training. The result of your program will be significant increases in sales
revenue, gross profit, and market share. Watch out! In addition to improving the
skill sets of your employees, we may just improve employee morale and job
satisfaction as well. If you need help achieving any of these goals, you have
come to the right place.
The time to act is now! Take our
on-line 10-question survey entitled
BD Assessment. It will help you determine
the sales growth problems that your organization may be facing.
Business Development Plan
At the core of the product offering is a formal growth
strategy called the MAX Business Development Plan, (MBDP).
The MBDP starts with your organizations corporate identity and mission statement
and determines who you are and how you are perceived in the market. It analyzes
all current sales and marketing activities to determine what has been successful
and what has not. It provides an evaluation of the quality of your sales staff
to ensure that each member possesses the skill set necessary to maximize sales
output. Most importantly, the MBDP becomes the complete road map of how
together, we will obtain and exceed the revenue and profit goals that you set.
The Key Components in the Max Business Development Plan
are:
Detailed Business Analysis
This analysis provides an in depth study of your
organizations sales and marketing structure using corporate historical data and
relevant industry data to examine current sales and gross profit levels and
forecast future sales output under current initiatives.
Sales Driven Marketing Strategy
This strategy is created from the data obtained in the
Detailed Business Analysis. It includes a creative marketing campaign with a
step by step sales development process.
Customized Sales Training
The sales training program offered by Maxxcap Group is completely customized
to the skill set and needs of the client sales staff and the factors associated
with the clients’ industry. Modules are heavily concentrated on building and
improving direct selling skills, maximizing customer service, and the ability to
think way beyond traditional methodology.
Employee Evaluation Program
Employees are evaluated on their ability and willingness to
learn. In order to create and execute a successful sales or customer service
training program, the level of competency of each member of the sales or
customer service team must be understood.
Sales Technology Integration
The ability to accurately maintain and utilize client data is
crucial to the success of any business organization. Evaluating and integrating
a quality Customer Relationship Management system, (CRM) is an important part of
our process.
Morale Improvement Program
Is your organization one of the “Top 100 Companies to
Work For”? If not, what is it costing you not to be on the list? Human
Resources can be an organizations greatest asset or worst liability. A
Morale Improvement Program may be what you organization needs to turn around.
Implementation
Proper execution of the MBDP is every bit as important as the
quality of the plan itself. Therefore, Maxxcap Group will work with you during the entire process. This
process involves all aspects of the customize program and is implemented in
multiple forms at all organizational levels.
The implementation process is designed to actively involve
the client company with a hands-on approach in the improvement process. Employee
ownership in an improvement program dramatically affects the program’s success
in a very positive way. The end result is a program that everyone benefits from
and is proud to be a part of.
Coaching and Mentoring
Much like a technical support program offered by a computer
manufacturer, The Coaching and Mentoring program gives the client sales coaching
and mentoring support for one year. It gives the client sales and marketing
staff direct telephone access to the sales expertise necessary for virtually
every selling situation. The Coaching and Mentoring program also includes 4
executive level quarterly reviews and 4 advanced level training sessions for the
entire sales and marketing staff. This service is renewable on an annual basis.
Please
contact us for more info.
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